Why the Games Industry Relies on Cloud Networks to Create the Ultimate Online Gaming Experience

We are in the midst of a major evolution in computer gaming. Home computers, Smart TVs and multimedia consoles have now made online gaming the most popular way for people to interact. In doing so online games have huge appeal for all types of people around the globe – and not just those traditionally ‘into’ gaming.

Screen Shot 2013-11-06 at 10.35.12 AM

With cloud hosted networking, todays computer games are delivering online experiences like never before. They do so across all types of devices and across shared networks that deliver cutting-edge graphics for the ultimate real-time gameplay experience.

This heightens the expectations of gamers with every new release and these expectations will become even greater as next generation media experiences break new ground in the future. From the casual to hardcore gamers, everyone expects instant access to a network that does not drop connection and enables them to share in their experience of gaming with others. Yet as online gaming becomes more popular and integrated within other forms of media, burgeoning user communities put increased pressure on gaming networks that must process vast amounts of data with optimum security and speed.

Super-Fast Networking
To scale such operations, whilst maintaining the integrity of gameplay experience, gaming communities must be run across super-fast network hosting or they will fail to capture the public’s attention. Network hosting of such titles alleviates the problems of traffic spikes and gameplay sophistication as it progresses to embrace better graphics and all device types.

Cloud hosting also minimises distractions or interruptions to the gaming experience that can be caused by high volumes of traffic or complexity of gameplay scenarios. Infrastructure must therefore remain stable throughout gaming sessions and be consistent for all players across thousands of machines. To achieve this, major gaming titles are run across dedicated hosting and on central cloud servers that can deliver complex information to every user, synchronise communications and maintain full connectivity across the Internet.

GPU Computing
We have seen how GPU computing has elevated the end-user experience for online gamers. Now as leaders in the industry develop gaming experiences that are not just 3 but 4 dimensional, sophisticated gaming ramps up the need for faster processing and more storage space to deliver the ultimate virtual experience. However, for online developments and hosting, the security of gaming is just as important as the gameplay experience itself. It is essential to keep the game running smoothly and personal details secure. Without a robust network, graphics engine and transaction processing, gamers will not stick around.

Their expectations are for an online gaming experience that delivers ground-breaking graphics, rich media integration and massively multiplayer online gaming (MMOG) that is secure against cyber-attack. Cloud hosting provides the best platform in this regard, connecting hundreds of thousands of players across a network that is fault tolerant and load balanced to deliver real-time and uninterrupted gaming sessions.

Dedicated Expert Hosting
This level of seamless, mass multiplayer convergence is the driver behind online gaming’s popularity, and it has been transformed by cloud hosting as provided by companies such as PEER 1 Hosting. Gaming today demands hosted infrastructure that is run on the best technology and supported by dedicated experts. The security, speed and reliability of these hosted networks must deliver complex gaming experiences and media streaming on demand, no matter how many users are online.

Games studios and the gaming titles they produce are no longer standalone, singular entities. They deliver multimedia entertainment in the extreme, as much about social interaction as gameplay itself. Now due to home and mobile entertainment systems becoming ever more convergent, online gaming networks demand powerful infrastructure that can carry vastly expanding and spiking levels of traffic, 24 hours a day. The development of GPU computing in this regard makes high-performance, graphics intensive experiences possible for consistently fluid gameplay.

Online gaming has transformed much of social gaming as we know it, but it is only because of cloud based hosting that this has been possible. The security and integrity of networks makes this all possible and as we progress through this decade and into the next, choosing a hosting provider will be critical to ensuring adherence of gaming SLA’s and CDSA (Content Delivery and Storage Association) certification. This gives the gaming community total peace of mind that connections are not going to drop or get breached. That data is being processed instantly and securely to maintain gaming integrity at all costs. Any inconsistencies in network coverage, service or support and the online gaming experience is tarnished, probably irreparably in the minds of gamers.